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/Navigating innovation: the story behind Wave Makers

🌊 Innovative leadership with a surfer's agility

Hello, I’m Marina, and I’ve spent over 20 years shaping innovation across sectors. From media to digital, my leadership style is inspired by surfing, where agility and anticipation are key to success. I apply the same principles to business challenges, offering a fresh, strategic approach to sustainability.

🌏 Global footprint, diverse playgrounds

With 15+ countries under my belt, I’ve cultivated a deep understanding of diverse cultures, industries, and leadership practices. I leverage this experience to create synergies that transform challenges into growth opportunities.

🚀 Daily drivers: ingenuity, diversity, and creativity

My mission is to bring ingenuity and diversity into every project I touch. I thrive on creativity and aim to foster an environment where bold ideas and innovation drive change.

🌟 Mission and magic potion

My secret formula ? A blend of executive MBA insights, U theory, design thinking, and neurosciences, combined with a passion for sustainable growth. Together, these elements shape my mission to awaken consciousness and lead responsible innovation.

/Wave Makers offerings:

Target :

C-level executives and high-potential leaders from both startups and corporations.

Description :

An immersive journey tailored to expose leaders to global sustainable innovations and practices, inspiring them to integrate these learnings into their own organizations.

Features :

  • Guided tours to global organizations leading the charge in sustainable practices.

  • Interactive sessions with sustainability thought leaders and change-makers.

  • Workshops focused on how to translate global sustainable practices to local contexts.

  • Collaborative challenges set in real-world contexts to foster teamwork, collective intelligence, and creative problem-solving around sustainability.

Benefits :

  • Broaden horizons by exploring sustainable initiatives from around the world.

  • Foster a deep sense of inspiration and understanding by witnessing sustainable practices in action.

  • Facilitate the transfer of global best practices into the participant's own companies.

  • Encourage networking and collaboration with sustainability leaders globally.

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/Testimonials

/Navigating innovation: the story behind Wave Makers

🌊 Innovative leadership with a surfer's agility

Hello, I’m Marina, and I’ve spent over 20 years shaping innovation across sectors. From media to digital, my leadership style is inspired by surfing, where agility and anticipation are key to success. I apply the same principles to business challenges, offering a fresh, strategic approach to sustainability.

🌏 Global footprint, diverse playgrounds

With 15+ countries under my belt, I’ve cultivated a deep understanding of diverse cultures, industries, and leadership practices. I leverage this experience to create synergies that transform challenges into growth opportunities.

🚀 Daily drivers: ingenuity, diversity, and creativity

My mission is to bring ingenuity and diversity into every project I touch. I thrive on creativity and aim to foster an environment where bold ideas and innovation drive change.

🌟 Mission and magic potion

My secret formula ? A blend of executive MBA insights, U theory, design thinking, and neurosciences, combined with a passion for sustainable growth. Together, these elements shape my mission to awaken consciousness and lead responsible innovation.

HELLO! I’M MARINA, INNOVATION EXPERT AND CHANGE MAKER.

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LEADING THE WAY TO
SUSTAINABLE GROWTH

empowering People • transforming Futures

"True innovation is born from the passion to change the world and the courage to challenge traditional models."

  - Marina Rachline, Founder and CEO of Wave Makers.

Change is permanent, for us it means opportunity.

Are you the leader the future needs?
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The world is changing faster than ever. The old leadership playbook? Obsolete.

Success today isn’t about following a set path—it’s about navigating the unknown, embracing complexity, and driving transformation.

At Wave Makers, we help leaders like you break the mold, challenge assumptions, and lead with impact.

1. Do you truly understand today’s reality?

You operate in a VUCA world—Volatile, Uncertain, Complex, and Ambiguous. Are you prepared to decode these shifts and turn uncertainty into opportunity?

2. Have you built the capabilities to lead in this new era?

Leadership today requires more than expertise. Are you developing the cross-cultural intelligence, emotional agility, and strategic foresight needed to unite teams, inspire action, and drive innovation?

3. Will you thrive or just survive?

The best leaders don’t just react—they shape the future. Are you ready to master adaptive decision-making, rethink leadership, and transform challenges into breakthroughs?

👉 At Wave Makers, we don’t train leaders—we forge pioneers. If you’re ready to lead differently, to challenge and be challenged, let’s start the journey. Are you in?

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 >> Innovation isn’t a project—it’s a mindset that must be embedded in every organization’s DNA.

We help you to inspire, innovate and transform.

What we aim for ?

We empower individuals, projects, and organizations to thrive—let’s redefine success in the new economy!

At Wave Makers, we don’t just facilitate change—we catalyze transformation.

 

Our expeditions are more than just immersive experiences; they are strategic bridges, connecting forward-thinking leaders with the visionaries shaping the future.

We create curated moments of insight, challenge perspectives, and ignite the mindset shifts needed to turn innovation into concrete, scalable action. Our approach goes beyond inspiration—we equip you with the tools, strategies, and networks to lead transformation within your organization and industry.

We don’t just showcase what’s possible. We demonstrate how to make it happen.

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How do we do that ?

  • Riding the waves of innovation to connect today’s pioneers with tomorrow’s vision.

    A global network, a world of insights

    Our network is embedded in everything we do. With personal travels to over 60 countries and direct engagement with leaders shaping the future, we bring you unparalleled connections across corporates, change-makers, and global experts.

     

    This access to pioneering ideas and transformative practices ensures that you stay ahead of the curve. Whether through innovation programs or a Learning Expedition, our programs are designed to connect you with world-class insights and innovation in action.

  • Where agility meets humanity, powered by tech

    What makes us uniquely Yours?

    1. Agility without compromise
    We move at your pace. No bloated processes, no rigid timelines—just adaptive strategies that flex with your evolving needs, market shifts, and internal rhythms.

    2. Hyper-personalization, never preset playbooks
    Your goals aren’t generic. Neither are we. We design 100% bespoke programs that mirror your culture, values, and ambitions—because cookie-cutter solutions don’t spark revolutions.

    3. Human-First, always
    Tech is our tool, but people are our focus. We embed empathy into every step, engaging your teams as partners, not passengers, to fuel organic buy-in and lasting change.

    4. Tech-lovers with a purpose
    We harness cutting-edge tools (AI, data analytics, collaboration platforms) to simplify complexity and accelerate outcomes—but only where they add real value, never as gimmicks.

  • Driven by curiosity, guided by experience.

    Where curiosity fuels transformation. As the founder of Wave Makers, my relentless pursuit of knowledge isn’t just a mantra—it’s our engine.

    Curiosity drives us to question, explore, and reimagine what’s possible, ensuring we never settle for yesterday’s solutions.

    How this shapes your success:

    • Global insights, local impact

    From Seoul’s tech-driven innovation hubs to breakthroughs in neuroscience and design thinking, we immerse ourselves in the frontiers of progress. We bring these insights directly to your organization, blending cutting-edge theory with actionable strategies tailored to your reality.

    • Learning as a catalyst

    Our programs don’t just teach—they ignite. By integrating the latest research and hands-on experimentation, we equip leaders to anticipate shifts, adapt with agility, and architect the future, not just react to it.

    • Knowledge with purpose

    We filter trends through a lens of practicality. What matters isn’t just "what’s new," but what works for your teams, culture, and goals.

     

    > As we learn, you grow.

    Our curiosity becomes your competitive edge. We don’t follow trends—we decode them, refine them, and make them work for you.

     

    Ready to turn curiosity into your organization’s superpower?
    Let’s pioneer.

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Empowering leaders 

through innovation, leadership, and sustainability
"Every challenge in business is just an innovation waiting to happen."
  - Marina Rachline, Founder and CEO of Wave Makers.

Welcome! I am Marina, innovation expert and explorer.

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Riding the Wave of Change

I’m the founder of Wave Makers, and my mission is clear: help people and organizations turn curiosity into action and bold ideas into real impact.

 

With 20+ years of experience working with startups, global corporations, and international organizations across diverse industries, I’ve seen firsthand that true transformation happens when we stay curious, challenge the status quo, and dare to execute bold ideas.

 

I believe that innovation isn’t just about technology—it’s about mindset, agility, and the courage to act.

 

That’s why I design immersive learning experiences, strategic insights, and hands-on programs that help leaders navigate change, unlock new opportunities, and build the future with confidence.

Marina Rachline
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#Curiosity
is your superpower

It’s not just about asking questions—it’s about acting on them.

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#Collisions
create change

I bring together people and ideas that don’t normally meet because real innovation lives where ideas collide

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#Clarity
leads to good decisions

I break down big ideas into simple, practical steps that work.

My edge: the 3C Formula
Continuous learning, the real edge

An Executive MBA gave me a solid foundation in strategy and leadership—but real learning never stops. Staying ahead means constantly expanding perspectives, challenging assumptions, and embracing emerging knowledge.

 

What fuels my growth?

 

🚀 Neuroscience – Understanding how leaders think and make decisions.

🤖 AI & generative tech – Shaping the future of strategy and business transformation.

🔥 Leadership development – Turning bold visions into real-world impact.

🌏 Learning korean – Because culture drives innovation, and understanding a market goes beyond business.

🏄 Surfing – The ultimate lesson in resilience, adaptability, and reading the waves—both in the ocean and in business.

 

Through leadership programs, innovation workshops, and Learning Expeditions, I equip CEOs and changemakers with the tools to navigate complexity, adapt with agility, and lead with confidence.

 

What about you? If you’re ready to turn insights into action, challenge the status quo, and future-proof your organization, Let’s talk.

🚀 Let’s build the future, together.

Riding high: real results, real change

Our customized approach and tangible results have earned us the trust of a diverse array of industry giants:

Wave Makers not only revitalized our approach to sustainability, but also inspired our team to innovate with purpose.

Their hands-on experiences are a game changer.

CEO, green mobility start-up

The Learning Expeditions program opened our eyes to global innovations that we could apply locally.

The insights gained have been instrumental in shaping our strategic initiatives.

HR director, energies company

For the past two years, Marina has been an invaluable partner in driving innovation within our organization. She has helped us to acculturate our teams but also challenge their mindset and push them beyond their comfort zones. Through virtual learning expeditions, she has empowered our teams to think differently and take concrete steps toward transformation. Her ability to translate global innovation into actionable strategies has been a game-changer for us

Innovation & Lab Director, Social protection sector

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/Ride with us :

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Target :

High-potential leaders from startups & corporations, C-levels.

Description :

An immersive experience designed to expose leaders to global sustainable innovations and practices, inspiring the integration of these insights into their organizations.

Features :

  • Guided tours to global organizations leading the charge in sustainable practices.

  • Interactive sessions with sustainability thought leaders and change-makers.

  • Workshops focused on how to translate global sustainable practices to local contexts.

  • Collaborative challenges set in real-world contexts to foster teamwork, collective intelligence, and creative problem-solving around sustainability.

Benefits :

  • Broaden horizons by exploring sustainable initiatives from around the world.

  • Foster a deep sense of inspiration and understanding by witnessing sustainable practices in action.

  • Facilitate the transfer of global best practices into the participant's own companies.

  • Encourage networking and collaboration with sustainability leaders globally.

Ride with us on our 3 offers

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Inspiration as a trigger for transformation

Spark transformation through immersive inspiration.

 

Why settle for incremental change when curiosity can fuel breakthroughs?

Immerse in innovation ecosystems : 
From Seoul’s tech hubs to virtual labs, we expose teams to real-world disruptors in retail, fintech, and sustainable tech —sparking ideas that bridge global trends and your local challenges.

Why this works?
Break mental barriers: escape routine frameworks, redefine what’s possible.
✓ Inspiration → Action: meet pioneers, dissect live case studies, and prototype solutions in real time.
✓ Future-ready mindsets: equip teams to spot opportunities, not just solve problems.

Learning expeditions aren’t field trips—they’re launchpads.
We turn exposure into execution, so your teams return with fresh perspectives and actionable strategies.

Ready to ignite a culture of fearless innovation?

Let’s explore. Let’s transform.

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#TRANSFORMATION
#EXPLORATION
#CURIOSITY
#INSPIRATION
#COLLABORATION
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Benefits : 
  • Expanded perspectives: broaden your understanding by exploring global sustainability initiatives.

  • Inspirational insights: gain deep insights from witnessing sustainable practices firsthand.

  • Best practice application: transfer global best practices to your company’s operations.

  • Enhanced collaboration: network and collaborate with global sustainability leaders.

What you get : 

► Pioneer visits
Tour global innovators leading in tech, sustainability, and disruption—see tomorrow’s strategies in action today.

► Expert firestarters
Interactive sessions with industry trailblazers and thinkers—spar, question, and unlock unconventional insights.

► Local mastery workshops
Decode cultural and market nuances to adapt global trends meaningfully to your context.

► Collaborative challenges
Test bold ideas in real-world scenarios—fail fast, learn faster, and refine strategies on the fly.

► Behind-the-scenes access
Step inside innovation labs and sustainable operations—reverse-engineer success, steal (ethically) what works.

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Examples:
  • A physical LEX in Seoul to get inspired by AI, new customer experience, futur of retail

  • A physical LEX in Paris to learn about change transformation and new leadership skills.

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Ask for our case studies

More details & examples.

Contact

Do you have an innovation challenge?  Share it with us, and let us help you turn it into an opportunity! 


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© Wave Makers 2024 - Design by Zéphir Lorne

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